Pursuant to the Advertising and Communication Market Results of Ukraine of 2006 and market prognosis for 2007, prepared by the All-Ukrainian Advertising Coalition, the market of advertising and communications (AC) of Ukraine shows good results and a stable dynamics in all structural segments. According to the research, produced by All -Ukrainian Advertising Coalition, the volume of Ukraine’s AC market in 2006 amounted to USD 1 373,8 millions, including USD 855,8 millions of media advertisement and USD 518 millions of non-media AC market. Thus, in 2006 the volume of AC market of Ukraine for the first time exceeded one billion US dollars.

According to the prognosis of All-Ukrainian Advertising Coalition the volume of AC market is expected to reach USD 1 738 millions, including USD 1060 millions of media advertisement and USD 678 millions of non-media AC market. Thus in 2007 the greatest role in the AC market will remain after TV advertising with USD 482 millions, which constitutes 28 % of all market, the second place will be taken the by BTL-advertisement with USD 230 millions, and the third place – by advertising in press with USD 209,5 millions.

Also we should note that Internet advertising is the most fast-growing segment of the AC market in Ukraine. In 2006 this segment showed more than 150% of growth as compared to 2005, and in 2007 the increase of its volumes is expected to grow from 6 to over 10 million US dollars. Positive dynamics in development of Internet advertising are shown not only in Ukraine but also in the world market. For example, pursuant to the information provided by «eMarketer» company, in 2007 US Internet advertising will enter the period of an enormous growth, and spendings of American companies on Internet advertisement will grow up to USD 20 billions.

Konnov & Sozanovsky's lawyers offer a wide range of  legal services to their clients in all segments of AC market, including TV and radio advertising, in printed mass-media and also in the Internet, «Ambient Media», outdoor advertising, BTL-, PR-actions etc. We render legal assistance in drafting and legal support of agreements on different types of advertising activity, including complex advertisement services, placing of advertising on TV and radio, printed mass-media, etc. Our lawyers offer optimal solutions and assist in registration of contractual relations not only in the field of direct but also the so-called indirect advertising (including sponsorship, «product placement»). Taking into account the legislative limits of TV advertising time and its market requirements the role of the latter increases. Our lawyers represent clients in relations with state bodies, protect clients’ interests in court (in particular on copyright matters and related rights, other intellectual property rights, and rights related to the unfair competition, recovery of debt). Traditionally, intellectual property is one of the strongest areas of practice of out firm, in particular copyright and related rights. We advise on all questions, arising in connection with the creation, use and protection of objects of copyright and related rights, cooperation with collective management enterprises, protection of commercial secrets, registration of rights in works, trade marks (sign for goods and services), receipt of patent to an industrial design. Konnov and Sozanovsky's lawyers are ready to offer drafting of licensing agreements, assignment agreements, and all other agreements in this sphere, including those dealing with interior design of premises, telecasts design, etc.

Lately the market for advertising services in the Russian Federation has witnessed major changes. On the one hand, there has been market specialization of advertising services, as well as division, with respect to the types: leaflet/ circular, souvenirs, stands/boards/billboards, printing industry, clips/music video making, etc. On the other hand, major clients now seek out not only a single service, but an accommodated complex of the advertising services or/and carry out their own vision of the advertising campaign. In other words, the professional skill of the advertising firms is growing ‘in depth’, while requirements of the potential Customers are growing ‘in width’. These circumstances force the Customer to bear additional advertising expenses to allocate the Orders not only at different firms, but often in the different cities and countries as well (thus, for instance, it is preferred to make commercials in the ‘capitals’, while quality graphic art/printing art/polygraphy – whether in the same ‘capitals’ or in Finland or Poland), create and enlarge (up to organization of the ‘affiliated’ agencies) their own advertising departments.

Internet advertisement should be mentioned particularly, as the most rapidly growing segment of the communication advertising market in Russia. In accordance with the calculations rendered by the agency, in 2006 the aggregate volume of Internet advertisement in Russia increased by 87%, constituting USD187 million. Calculations include only expenditures on placement of the advertisement (banner and contextual), not including budgets for creative work and advertising materials. Biline, General Motors, МТS, Microsoft, and Motorola became five the most dynamic advertisers.

Konnov & Sozanovsky’s lawyers offer their clients a wide range of legal services from the perspective of all market segments’ advertisement and marketing communications, including TV- and radio-advertisement, as well as in the printed mass media, in the Internet, outdoor advertising, BTL-, PR-actions, etc. We render legal services in preparation and legal assistance of the contracts on different kinds of advertising activity, including complex advertising service, placement of the advertisements on TV, printed mass media, radio, etc. Our lawyers canoffer optimal solutions and assist in the execution of contractual relations including in the sphere of the direct and indirect advertisement (including sponsorship, “product placement”).  Konnov & Sozanovsky’s lawyers represent the clients’ interests before the state controlling bodies, carry out legal defence of the clients’ interests in the court (in particular, on matters of intellectual property right and/or related rights, other intellectual property rights, rights, connected with the unfair competition, recovery of debt). Traditionally, intellectual property is considered to be one of the strongest vectors of the law firm. We advise on all the legal matters, arising on the grounds of creation, use and defence of the author’s rights and related rights, interaction with the joint management companies, protection of the trade secrets of the enterprise, offer services on registration of the work/creation/writing, trade mark/ TM (sign for the goods and services), receipt of the patent for design. Lawyers of the law firm are ready to carry out the preparation of the assignment agreements about cession of rights on intellectual property right objects, creation upon request and assignment of the rights on such objects, licensing and other agreements in this sphere, including regarding relations execution upon amendment drafting project design of the premises’ interior, and designers’ formatting of TV programs. 

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